Graphic Design Request

ETHOS Hospitality Group
Graphic Design Request

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Slide 1 —

Headline: “Not All ‘Tallow’ Is Built the Same.”
Subline: The difference between real fuel and toxic fry oil.

Visual Direction:

LEFT (TownHall): amazing food item fried in tallow  (label “100% Grass-Fed + Grass-Finished”)

RIGHT (Them): greasy mixed fry oil in metal bin, cloudy, dark, oxidized

Stamp: “100% Seed-Oil-Free” (TownHall side only)

Headline: “Everyone’s Saying They Use Tallow Now…”
Subline: But most are cutting it with the same inflammatory seed oils.

Visual Direction:

Quiet nod to competitors without naming:

Burger box that looks “generic red & yellow”

Wing basket paper (buffalo wing silhouette)

Steakhouse brown napkin + butter-knife silhouette

Copy on side:

“Don’t let labels fool you. Tallow ≠ clean if it’s mixed with canola, soy, or fryer blend.”

Slide 3 — Us vs Them Grid

The Reveal

Headline: “We Don’t Compromise Your Biology.”
Subline: If it’s in our kitchen, it fuels your cells—not fights them.

Visual Direction:

TownHall dish (fries, burger, tenders) with hero golden light

Taglines:

“Seed-Oil-Free.”

“Human Fuel.”

“Built from Real Fat, Real Food.” or any stamps / pharses we've already established

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Orange honey-butter biscuits visual silhouette (Popeyes)

Buffalo wing sauce splatter + sports bar paper liner (BDubs)

Drive-thru fry box with red/yellow nostalgia stripes (McD/Steak influences)

Dark bar wood table & steakhouse napkin grid pattern (Outback, Texas Roadhouse vibe)

(All must be suggestive, not direct brand replication.)

"Ohio’s FIRST true tallow kitchen.”  cta

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ETHOS Hospitality Group
Graphic Design Request