Graphic Design Request

ETHOS Hospitality Group
Graphic Design Request

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Content

Food Over Pharma Challenge: Let Food Be Thy Medicine

Overview

Order from our app 8x times in Oct = Free Let Food Be Thy Medicine Sweatshirt (use old picture or design)

The Food Over Pharma Challenge is a month-long campaign designed to make Non-GMO Month impactful, educational, and loyalty-driving. By tying our long-standing commitment to clean food into an engaging consumer challenge, we highlight our belief that food is more than fuel — it’s medicine.

Shape

Narrative / Positioning

"From day one, we’ve held to a simple truth: food is medicine. Our Non-GMO roots were just the first step toward proving that clean, real food can truly heal. This month, we’re showing how every choice on our menu carries the same commitment we’ve had since day one—food that’s more than fuel, it’s medicine. We started by rejecting GMOs, and we haven’t stopped raising the bar since."

Shape

Challenge Structure

Duration: 31 days October

Mechanics:

Order 8x in October → Earn a Free “Food is Medicine” Sweatshirt

Weekly Focus Themes (aligned with in-store activations & samplings):

Week 1: Gut

Week 2: Energy

Week 3: Mind

Week 4: Longevity

1. create an email blast with this information
2. create app assets 
3. create social graphics
4. create daily stories with samplings

USE NON GMO MONTH AS INSPO

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